FHI Heat

As the Art Director and Senior Designer at FHI Heat, I had the privilege of collaborating with many creative individuals. FHI Heat developed diverse brands of hair and beauty tools, targeting professional hair stylists within the beauty industry. Our brand's perspective was to provide professional hair tools for those working in the fashion and beauty space. My team launched different lines of hair tools and products across North America and Europe. We developed all branding photos and imagery in-house. We spent a lot of time working with professional hair models, salon owners, and fashion show production companies. Our presentations and branding materials included a lot of our photography and video shoot footage. We launched live from Bel-Air and Beverly Hills for 24k. A lot of my time with the company was spent innovating across all brands beyond FHI Heat. We launched 24k and the now viral unBrush. My time there was also spent developing Flirt and prepping for the launch of all products in travel/"mini" sizes.

UnBrush

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The Unbrush, light weight, colorful, great for blow drying it was everything a brush was supposed to be and came in every color. FHI Heat initially started with a Red Unbrush. After rave reviews online we launched 6 more colors during pride month. The brush colors reflected nature names after several rounds of market research focus groups were conducted.

FHI Heat

As Senior Designer, I oversaw all aspects of graphic design, video editing, and creative services. My team worked closely with nearly every department, including Education, Paid Ads & CRM, Social Media, PR & Influencer Relations, Events, the Professional Channel, Premium Retail, Sales, and our DTC Website.

I worked with my team daily, providing tailored graphic solutions that breathed life into the brand, creating market awareness and supporting company objectives. My role was crucial in shaping the creative strategy and delivering high-impact designs aligned with the diverse needs of various departments.

Christmas Campaign Launch

My first campaign with FHI Heat. The vision for our holiday launch. It was 12 days of Christmas Hair tool sales. A different tool every day, buy 1 get 1. the idea behind it was to showcase our higher priced products as an opportunity to gift yourself and a friend. We had a massive success with our launch and were featured on Good Morning America.

24K

We launched 24K across multiple channels and was eventually bought our by JCP. My team planned the Belair Launch party, tool photography, catalog development and e-commerce launch in-house.

Click To Experience My Campaign Work

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